Ahead of the kick-off of tonights Champions League match between Inter Milan and Manchester United, Nike will debut its latest TV spot showcasing the skills of some of the UK’s best young five a-side talent as they go toe-to-toe with some of the finest footballers in the world. Wayne Rooney, Rio Ferdinand and Joe Cole all feature in the spot which encapsulates the way British youths are playing the small-sided game. The pitch is the stage for these youngsters self expression and the challenge is clear – it’s winner stays on.
The ad opens with a shot of a young player making his way to a five a-side game under nightfall, watched at every turn by CCTV. The focus switches to a five a-side cage where the cameras are turned on their heads and pointed towards the pitch. These players clearly want the chance to show their skills off.Frenetic action cut between various CCTV cameras ensues with Wayne Rooney at the centre of much of the play. The tricks, flicks and flair of the youngsters is watched by Rio Ferdinand who has been lumbered with the job of referee and ends the spot by calling the late-night football favourite “next-goal wins”.
An insider on set said: “The Premier League players involved were seriously impressed by the skills on show from some of the youngsters which led to some great moments on the pitch. The banter between the young lads and the stars was great and it felt as though they were almost on an even footing on the five a-side pitch. Rooney, Ferdinand, and Cole are all used to playing five-a-side in training but I don’t think they had experienced anything quite like this before.”
The advert is part of a new campaign in which Nike is asking all players aged 16-24 to “Show Your Five” in a new nationwide tournament. Deploying a unique ladder system as the tournament format 200 local qualifying heats will take place in venues in and around London, Glasgow, Birmingham, Liverpool, Manchester and Newcastle during March. Premier League stars will drop in to see the action as each of the winning teams will then claim a place at the city finals with the chance to be crowned their city’s top team. Winners from each city will then go head-to-head at the national final for the title of Nike5 Champions.
The advert is part of a new campaign in which Nike is asking all players aged 16-24 to “Show Your Five” in a new nationwide tournament. Deploying a unique ladder system as the tournament format 200 local qualifying heats will take place in venues in and around London, Glasgow, Birmingham, Liverpool, Manchester and Newcastle during March. Premier League stars will drop in to see the action as each of the winning teams will then claim a place at the city finals with the chance to be crowned their city’s top team. Winners from each city will then go head-to-head at the national final for the title of Nike5 Champions.To see the ad in full, the clip is below:
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