The Scene Magazine Interviews: @Luke Miley Creative

@Luke Miley a fresh, young creative entertainment agency primarily working within Fashion, Music, Photography and P.R. With a vision to take the lead in the world of UK and International entertainment services, the agency continuously strives on success having worked with music artists from Def Jam, Universal, Dipset, Choice FM and BBC 1Xtra to name a few.

@Luke Miley also works with a range of top industry stylists, designers, models, photographers, make-up artists and hair stylists. They are continuing to work with new and existing clients and are also bringing them to the forefront of the entertainment and fashion industry.





1. What’s happening Luke and how is everything going?

Everything is real good right night, just mad busy with a load of different projects going on!

2. When did you first decide to start a career in international PR and tell us a little about your experience and background in PR?

You know what! I never wanted to do this! I wanted to be a pilot! I still want to be one now flying a jumbo jet or something! I started training pretty young (I actually almost crashed a plane by being a fool and trying a nose dive) but I knew I wasn’t going to get the grades in school and college plus I didn’t have the money to keep it up so I let it drift!

Before learning to fly, I started training with a company called Ape-Media to be a radio presenter I loved it, it was amazing! I was 13/14 and the station got a licence to broadcast for a month on FM and I had a week day show 12-2. I interviewed artists such as Soundbwoy, Terri Walker, Omar, Akala and Baby Blue it was amazing for me, I actually had a proper little show! After the broadcast, I kept in contact with everyone and I still work with almost all of them up until this day! Shout out to Ape-Media, they are fantastic I still work with them too!

Kamuran Kavaz (Model/Choreographer) - @Luke Miley

3. What exactly does @Luke Miley do?

Well that’s a hard one because we do so much people always get it confused and think we are a modelling agency or a photography agency. We have models and we have photographers, but we have just about everything else too, from DJ’s to fashion stylists, spray painters, hair stylists and jewellery brands.

We provide a lot of P.R to music artists signed to major labels and we also work on independent projects. Our fees are not disgustingly large, which is why people do come to us and get a fantastic service! I have just signed an amazing photographer called Iizsik (www.lukemiley.co.uk/iizisk), his work is amazing and I can quite honestly say he is one of the best emerging talents coming out of this country!

We have promo teams too, so if your looking to promote a product we have girls and guys up and down the country ready to promote your service!

5. Working with clients such as Lucy Ambache (Choice FM Breakfast), Ronnie Herel (BBC 1XTRA), Denise Brown (Stylist to the stars Rhianna, Kanye, Cassie, Jasmia (Britain’s Next Top Model) to name a few, How does it feel to be working with such an extensive and popular client list?

It’s fantastic, they are all amazingly talented people and I’m not just saying that! I do have some horror stories about some total prats I have worked with from producers, DJ’s and artists, but I will save that for when I'm a multi millionaire and write a tell all book! It’s funny because sometimes I sit back and relax at home and I may turn on the radio and I will hear one of my artists on air and its one of the most satisfying things to hear!

To know you got them there and people are enjoying their music is an amazing feeling or even when you see a client featured in a magazine and realise you work with them is brilliant as it shows that all the hard work is paying off.

Lucy Ambache (Choice FM Breakfast DJ) - @Luke Miley

6. Ok, can you tell us what a typical day for you is like?

Well it depends what time I go to bed or if I go to bed! I try to make sure all my meetings and appointments are booked after 12:30pm so I get to have a lay in the morning (bearing in mind I go to bed at around 5/6am!) I go through my emails throughout the day on my Blackberry, go to shoots, meetings, try and fit in a bit of shopping, phone calls, workshops the list goes on! No two days are ever the same!

7. How important do you think networking and keeping contacts is to a business and do you think the rise of social networking sites have given more aspiring entrepreneurs a chance to build their business?

Networking and contacts is crucial to a business, good relationships will gain you a rep, higher profile and will lead to bigger things! It’s true it’s about who you know!

8. Operating in such a competitive industry such as Fashion and Music, how do you plan to give ‘@Luke Miley’ that competitive edge?

Now that’s a secret! You just need to know your game and not be scared of competition and be original! Try and not follow the crowd, being a sheep is not cool and it doesn’t do your bank balance any justice!

Benjart Clothing - Photographer - Iizsik - @Luke Miley

9. When looking at potential clients, what kind of things do you look for?

Individuality! It’s key… I don’t go for just the run off the mill. I’m a crazy person so I like crazy things! But this is not even being rude 'NOT EVERYONE IS A MODEL!' I look through applications some times and I think, 'can I see them on a front cover of a magazine? You need to be able to take rejection and not be calling me or my assistant’s phone complaining saying “Why aren’t you working with me you’ll be sorry!” It gets slightly jarring!

10. What recent projects have you been working on?

Well there are quite a few things in the pipe line that I cant really talk about at the moment, but there are some massive things going on right now. This year were working on London Fashion week which is totally hot and we just supplied a load of our hot models for the front cover of RWD Magazine. You can also check out some of our girls in Sway and Lemars video which is coming out pretty soon.

We are also involved in the community and work in partnership with Ape Media/Newham council to provide work shops for youth during term and half term breaks. The courses range from tee shirt making, runway coaching, spray paiting, animation and so forth. We supply highly skilled creatives to teach, meaning the kids are gaining excellent skills which may help them later on in life if they choose to go down the creative route!

11. What advice would you give to those who are willing to start up their own business?

Be prepared for a long winded process, you need to be able to have determination and self discipline! Alot of people think you can get up in the morning and start new businesses, but I don’t think people realise that it consumes your whole life!

Website: http://www.lukemiley.co.uk